How we navigated the road to circularity.
// case
Cramo, a leader in European machine rentals, partnered with Knightec to enhance rental services through sustainability and digital innovation. Together, we developed SmartControl, a digital platform that optimizes construction project management, reducing environmental impact and operational costs.
The Challenge
Cramo, a European machine rental industry leader, has been at the forefront of integrating sustainability and digital innovations into its business model. As the industry moves towards more circular business practices, Cramo faces the challenge of further enhancing its rental services to meet and lead these changes. They aimed to make the rental process more efficient, reduce environmental impact, and facilitate smarter energy use in construction projects, transitioning from traditional analog methods to advanced digital solutions.
The Solution
In partnership with Knightec, Cramo developed SmartControl, a cutting-edge digital service platform designed to optimize construction project management. This platform leverages sensor data and aggregated information to allow users to monitor and manage their projects proactively. SmartControl provides intuitive, actionable insights and recommendations, enabling more transparent decision-making and promoting more sustainable use of machinery and equipment.
Delivered Value
By implementing SmartControl, Cramo has significantly enhanced the efficiency of its rental operations, leading to decreased downtime and reduced operational costs. The platform has also positioned Cramo as a leader in digital innovation within the rental industry, influencing peers and setting new standards for sustainability and efficiency. The introduction of SmartControl contributes to a broader societal impact by reducing construction sites’ environmental and climate footprint. The system encourages the efficient use of resources, aligns with global sustainability goals, and demonstrates Cramo’s commitment to environmental stewardship.
How We Did It
The transformation was driven by a collaborative effort between Cramo and Knightec, involving deep user engagement and iterative development processes. The project teams, consisting of specialists from multiple business areas, worked closely with Cramo’s development team and engaged with end-users through continuous feedback loops, interviews, and prototype testing. This approach ensured that the solutions developed were technologically advanced, tailored to meet users’ practical needs, and aligned with sustainability objectives.
Cramo is one of Europe’s leading companies specializing in equipment rental services. We provide modern rental solutions to construction companies and customers in trade, industry, the public sector, and private customers.